1. Why Staging Your Home Matters: The Psychology of Staging a Home
It's no secret that staging your home maximizes
the appeal of your home to potential home buyers. Your goal is to sell as quickly as possible - so why not help those buyers imagine what spaces could look like with up-to-date interior trends! And although you may love that dining room set you spent a FORTUNE on five years ago that has been the focal point of all family gatherings - your future home buyer may not feel the same love. It actually takes away from the appeal of your home. On the other hand, homes with absolutely no furniture in them, are just as bad.
Home buyers are emotion driven and you want to create a powerful emotional connection for them when they walk through your home. In fact, this is the most important goal of home staging! By connecting emotionally to your home, the buyer has allowed your home to touch some psycho-emotional place inside of their subconscious. This leads to the natural response - desire. Their conscious mind then might lead them to say, "I can see myself living here," or "This is what I've been looking for!". Even the thought of losing out on your home might cause emotional stress.
Once this connection has been made, your opportunity to sell your home dramatically increases (and the buyer may even be willing to pay more for it!).
The secret is in the sauce. Studies have shown that while staging requires an initial investment of 1-3% of your home's asking price, it typically gives you an 8-10% return!
Even more of a reason to stage your home - independent studies have also shown staged properties sell quicker than comparable unstaged homes. In fact, they sell 2 to 2.5 times faster than unstaged properties.
Below are some ways to maximize staging your home:
The goal is to create a "blank canvas" with neutral environments that display the potential of your home. This makes it easier for buyers to immediately visualize how they would personalize it themselves, instead of being emotionally barred by the presence of your decor.
Next you need to reduce that clutter! While you can't physically change the size of a room (unless you're feeling a remodel), a clean room makes our brains see the space as larger than it would with a bunch of your stuff jammed in the room (go figure!).
So create that emotional attachment to your home and sell your home faster!
2. Don't Overvalue your Home
We understand, you spend top dollar to renovate your home and you want to turn a substantial profit when you sell. Who doesn't?! But fantasy doesn't necessarily translate to reality. It also doesn't scream "My house sold fast!!". If your home has been lingering on the market for several months with few to no showings, or if there has been interest but not where you want the price to be - there may be a good chance you've overvalued your home. It's important that you speak to your realtor and list it appropriately first to minimize the risk of letting your property sit on the market for longer than you would like. If you're like the many buyers who did not heed the advice of a professional and who sunk their teeth on a certain number - it may be time to speak to your agent and re-evaluate what an appropriate price may be!
3. Spread the Word!
In today's society (especially with social media), it is incredibly easy to spread information like wild fire. You can easily send out emails to your contacts to let them know your house is for sale, chat up your neighbors or post about your house on your Facebook and Instagram. The more comments and likes you get on your posts, the more people see it with Facebook's algorithms.
And although this alone may not sell your home faster, it can't hurt to advertise your house to as many places possible (plus it's free!!!). The more people that know about your house for sale, the more potential buyers you're reaching out to!